Certificate in Wedding Planning & Styling

Modules Covered in the Course

Sections covered in this subject:

• • • Marketing essentials for wedding planners, including: Facebook & Instagram
    • Establishing and understanding your target market
    • Building and positioning your brand
    • Basic websites
    • Defining your personal brand as a planner

      Understanding the Wedding & Events Industry

      • The role of the Wedding/Event Planner vs Wedding/Event Coordinator vs Venue Coordinator
      • Understanding industry structures and workflows
      • The importance of professional boundaries and roles
      • The relationship between the Wedding Planner and the Venue Coordinator
      • Professional etiquette and respect within the industry

      Wedding Products, Services & Trends

      • Overview of wedding products and services
      • Current local and international wedding trends
      • Trend spotting and adapting trends to different budgets
      • Understanding luxury vs budget weddings

      Business Foundations for Wedding Planners

      • Basic business management, including:
      • Understanding the basics of running a planning business
      • Costing structures and pricing principles
      • Profitability
      • Time management
      • Work life balance
      • Freelancing vs owning a wedding planning business
      • Working under another planner vs starting on your own

      Marketing, Branding & Personal Positioning

    • Positioning yourself in the market (luxury, cultural, destination, budget, corporate)

    Client Psychology & Consultation Skills

    • Understanding client personalities and decision-making styles
    • Managing expectations realistically
    • Handling family dynamics and cultural considerations
    • Emotional intelligence in wedding planning
    • Client meetings, including:
      • Initial consultations
      • Planning future meetings
      • Final meetings
      • Pulling the entire plan together
      • Managing and dealing with difficult clients

    Pricing, Packages & Legal Essentials

    • How to charge for your services
    • Creating personalised packages aligned with your services
    • Defining your scope of responsibility
    • Important inclusions and exclusions
    • Selling your services confidently
    • Contracts and legal basics, including:
    • Wedding planning contracts
    • Terms and conditions
    • Confidentiality and professional ethics

    Planning Tools, Systems & Technology

    • Creating wedding timelines
    • Scheduling specifically for the Wedding Planner
    • Budget management, including:
    • Managing client budgets
    • Budget templates
    • Professional planning tools and systems
    • File management and organisation
    • WhatsApp and email etiquette with clients and suppliers
    • Using digital tools for proposals and mood boards

    Venues, Floorplans & Logistics

    • Understanding wedding venues, including:
      • Ceremony venues
      • Reception venues
      • Venue evaluations
    • Creating floorplans and understanding space requirements
    • Understanding venue services
    • Working effectively with venue coordinators

    Supplier Management & Industry Relationships

    • Understanding supplier roles
    • Briefing florists and décor suppliers
    • Briefing all wedding suppliers effectively
    • Reading and understanding supplier quotes and invoices
    • Managing deposits, payment schedules, and expectations
    • Building strong, long-term supplier relationships
    • Negotiation basics and professional communication

    Styling, Flowers & Creative Foundations

    • Introduction to wedding styling
    • Basics of flower arranging
    • Basics of stationery and how it ties into overall styling
    • Translating a concept into a cohesive wedding design

    Wedding Day Management & Crisis Control

    • Preparation for wedding and event day management
    • Coordinating the wedding ceremony and rehearsal
    • On-the-day timelines and execution
    • Risk management and contingency planning
    • Handling last-minute changes and emergencies
    • Problem-solving under pressure
    • Staying calm, professional, and in control

    Portfolio Building & Career Pathways

    • Building a professional portfolio
    • Scaling your business over time
    • Industry longevity and sustainability

    Throughout the course, students will benefit from:

    • Real world case experiences
    • Honest discussions about the realities of the industry
    • Guidance based on 22+ years of industry experience